What Labels Can Do Today

In the electronics age, labels open the door to a world of highly efficient logistics systems.
The networking of industries and organizations as well as efforts to cut operation costs means that labels are playing an increasingly crucial role. The good old price tags of yore are today responsible for controlling product flows, for optimizing operational processes and are an important means of conveying information to users and of promoting the manufacturer's image.

Labels have an impact where revenue is generated - at the point of sale. At the decisive point of purchase, no other advertising medium gets closer to the user than the label. When perfectly designed, it acts as a kind of calling card for an organization and an advertisement without waste coverage since the product and the advertising are inextricably linked.

Customers want to know what they are buying. In a supermarket, a label is often the only, and therefore the most important, information medium on the shelf. Labels are silent salespeople, that on just a few square centimeters give the customer information about the features of a product, its composition and advantages.

But it is the printing process that makes labels into readable information carriers - readable to the human eye and to optical data capture systems. New technologies offer users made-to-measure system solutions in label printing for any industry. The latest generation of label printers print million-label runs or, if necessary, individually designed one-offs in seconds. They print on metal, plastics, on highly weather-resistant and acid-resistant materials, on textiles and, of course, on paper and card. The user can choose between high quality and resilient basic quality.