June 7, 2013
Off-set Printing
June 7, 2013

Pharmaceutical Labels


It created triangular containers that stand on their caps, leaving a large area on the front and back for drug-information labels. The drug information is in large typeface, the pharmacy details are small and at the bottom of the label, and there’s room for multiple warnings and instructions on the back of the bottles.


One benefit of Target’s redesigned bottle is that it allows more space for more warnings and instructions on the back. In the case of the warfarin prescription we filled, the bottle label clearly included four horizontal warnings and one directive to “read the medication guide that comes with this medicine.” Walgreens also had four warnings printed on the bottle label; CVS had three printed on the label, Costco had two warning stickers positioned sideways on the bottle, and Walmart had none. (Filling another 5 mg warfarin prescription at the same Walmart a second time did yield a bottle with three warning stickers on it, as did a third trip to another Walmart in the area, though they weren’t the same three warning stickers on each bottle.)

This is a demo store for testing purposes — no orders shall be fulfilled. Dismiss